Hi there,
I'm Hanxi "Emily" Gu

i am into Digital Solutio|

About Me

About Me

I'm Emily

Data Scientist | Strategy Manager

Each chapter of my past 4-year experience has prepared me to improve the business decision-making process using econometrics, statistics, and data. From starting my career in leading corporate digital transformation, to serving as a data scientist at TikTok where I improved data efficiency by 75%, and building technology capabilities and tools to manage revenue growth strategy for major CPG companies like Nestlé USA and Coty, I have witnessed firsthand what a business can achieve when it values an economic mindset and decision optimization. I’m excited to extend this impact and contribute to broader initiatives, helping businesses unlock their full potential.

email : hanxi.gu@outlook.com

location : New York City, open to relocation

Open to work

Skills & Abilities

skill Python
skill R
skill MySQL
skill Tableau
skill PowerBI
skill Modeling
skill SPSS
skill Stata
skill Visio
skill VS Code
skill WordPress
skill Salesforce
skill Architecture
skill Video Edit
skill Solutions
skill Insights
skill Research
skill Leadership

My Education

Education is not the learning of facts, but the training of the mind to think.

MS in Applied Economics and Econometrics

University of Southern California

STEM 3.93/4.00

2022 August-2024 May | Completed

BA in Accounting

University of Reading, UK

First Class Honor

2018 August-2022 May | Completed

BA in Accounting

Beijing Institute of Technology, CHN

Joint Program

2018 August-2022 May | Completed

Projects Made

projecthello

Homelessness Analysis

Analyzed national homelessness data and constructed an economic model to evaluate policies

projecthello

Data Visualization

Created the San Diego Padres Batting & Pitching (1969-2023) Tableau Dashboard that provides comprehensive analytical evaluations

projecthello

Medicaid Analysis

Studied the impact of the Medicaid policy - Affordable Care Act using health insurance coverage data for each state

projecthello

Exploratory Data Analysis

Adopted machine learning models to understand customer purchase patterns

projecthello

Time Series Forecasting

Utilized the stationarity test, grid search technique, and RMSE to compare model biases and selected ARIMA as the best-fit model

projecthello

Field Experiment Design

Created websites for random assignment of participants and estimated the average treatment effects using Stata

projecthello

Statistical Analysis

Conducted OLS regression and robustness tests to statistically verify the relationship in terms of the financial market

Experience

Coty Inc.

Assistant Manager, Strategy Revenue Management Enablement | Full Time

June 2024 - Present

University of Southern California

Data Analyst | Internship

Aug 2023 - May 2024

Nestlé USA

Data Analytics / Project Manager | Internship

May 2023 - Aug 2023

TikTok

Data Analytics / Data Product Manager | Internship

Apr 2022 - Jun 2022

Puhong Capital

Investment Analyst | Internship

Aug 2021 - Sep 2021

Meituan

Risk Control Analyst | Internship

Jul 2021 - Aug 2021

EY

Auditor | Internship

Jan 2021 - Feb 2021

Get in Touch